PSB songs that have been used in TV commercials

1. It's Alright

The Introspective rendition of this Sterling Void dance classic was used in an advertisement for the Ford Focus autombile that aired in the United States during the year 2000.

2. Shopping

It was, perhaps, inevitable. In early 2013, several different commercials aired in the U.K. for the Tesco grocery/merchandising chain using this early Pet Shop Boys track. The fact that the song actually has nothing at all to do with "shopping" in the usual sense is lost on most people. But it sure sounds as though it does, which is good enough. Besides, they just can't resist that insistently catchy chorus.

3. West End Girls

Although a number of TV commercials have employed music strongly influenced by the Pet Shop Boys' first big hit (such as some for the soft drink Sprite that aired in the late 1980s), the first that I'm aware of that is a direct "musical quotation"—of course featuring that unmistakable bassline—aired in 2005 for Denmark's largest bank, Danske Bank. Then, starting in April 2022, the Boys themselves and “West End Girls” figured in a new campaign by Calvin Klein and Palace to promote their collaborative sportswear and fragrance brand CK1 Palace.

4. Pandemonium

A 2010 commercial for a Spanish-language branch of the E! Entertainment television network (probably E! Latinoamérica) features not only this song playing as a vivacious young woman hops out of bed and gets ready for the day but also a big PSB Yes poster on the wall of her bedroom. Cool!

5. Se A Vida É (That's the Way Life Is)

6. Love Is a Bourgeois Construct

The BFM News Network in France has repeatedly used the intro of the album version of this track as "bumper music" for its daily weather reports. Bumper music is specifically disqualified from inclusion in my list of Pet Shop Boys songs used in non-musical films and television shows. But BFM has also used the same segment of music in its August 2013 TV commercials for its news programming, which earns it a spot in this list instead.

7. Betrayed

A short excerpt from the opening instrumental portion of this song was allegedly used in an advertisement that ran in early 2017 on satellite/cable television for the "adult" network Miami TV. (Please note that this is second-hand information and I cannot vouch for its absolute veracity. But I don't see any reason for the regular site visitor who told me about this, and who says he is confident of the accuracy of his observation, to report a falsehood. Nevertheless, I must insist for legal reasons that this is an alleged and possibly erroneous report of a commercial use of this PSB song.)

8. Always on My Mind

British fashion house Burberry uses the Pet Shop Boys' famous rendition of this song in their 2017 Christmas TV/internet campaign—specifically a 30-second spot featuring supermodel Cara Delevingne and actor Matt Smith. And BBC One employed it in December 2021 as background music during a recurring TV commercial for Series 16 of its popular "reality" competition The Apprentice.

9. Heart

Not only the song but the Pet Shop Boys themselves appear in the Summer 2018 campaign for Dior Homme (the Christian Dior men's fashions line), of which at least one video advertisement had surfaced as early as mid-January of that year.

10. Opportunities (Let's Make Lots of Money)

11. It's a Sin

Plus a few borderline cases involving the same song:

Although the Pet Shop Boys' remake of this song hasn't yet itself been used in a TV ad (at least as far as I know), the fact that our musical heroes re-popularized it to such great effect has resulted in several blatant knockoffs:

It's also been noted—by the Pet Shop Boys themselves—that at times "soundalikes" of their songs have been used in commercials. As Chris has put it, "Quite often advertising people copy a record without it actually being the record.…" In other words, the advertising company changes the song just enough to avoid having to get permission to use it and pay royalties. This has happened with "Suburbia" (in a German beer commercial), "Left to My Own Devices" (in a British bank commercial), and the aforementioned "West End Girls" (in commercials for a British cinema chain and, as noted above, a soft drink).